Why Natural Colour Diamonds?

Natural Colour Diamonds are the world's most concentrated form of wealth. They are the most valuable gemstones on earth as determined on a price per carat basis. Exceptionally fine colour diamonds have no fixed price – and as with fine paintings such as a van Gogh or a di Vinci, set rules do not apply. Their true value will be determined when they are sold at auction or through a Diamond Consultant.

The recent economic cycle has seen natural coloured diamonds reach new heights in value as price records have been consistently broken. As an example a one carat Fancy Intense Internally Flawless Pink Diamond could have been purchased for approximately $70,000.00 a carat 20 years ago, today that same diamond is now worth $500,000.00 per carat.

The supply of natural color diamonds is determined only by what Mother Nature gives to us, and those opportunities appear to be dwindling rapidly.

Natural Colour Diamonds are now attracting sophisticated investors seeking to diversify their portfolios with hard assets as a hedge against increasing instability in financial markets.

Universally acknowledged as a hedge against inflation, diamonds have historically provided a safe haven in times of war and political conflict.

Since price-tracking of natural color diamonds began over 30 years ago, they have never decreased in value. Natural color diamonds are the rarest in the world, accounting for only 1/10,000th of all mined carats.

Demand continues to increase, particularly in the emerging markets of China and India, while new supply of natural color diamonds is quickly dwindling. Their value is not fixed to any specific market and their price is determined by what buyers will pay, much like the acquisition of artworks. The price of natural color diamonds is not affected by global market volatility.